Idea before tools
Score ideas with the Shareable Idea Test and turn them into a clear creative brief.
Based on 15 years of filmmaking experience
Make viral AI videos like a director
A 3-hour live workshop that takes you from idea to a finished AI video, using the exact workflow that generated over 50M views.
Limited seats for this live session
Add your video in content/video.ts
AI didn't make it viral.
The idea did.
AI made the production possible. The idea, cultural insight, execution and packaging made people share it. This workshop teaches all four, with the real reel as the spine of every module.
17.5M+views on the reel
1.7M+engagements from real viewers
What you'll learn
Creative direction and production with AI — not a three-hour tour of every tool.
Script to shot list
Design the hook, escalation and payoff — then split it into shots AI can actually generate.
Directed image prompts
Prompt anatomy for consistent characters, products and worlds.
Image to controlled video
Camera, motion and timing — and how to fix morphing and drift.
Edit, sound & the final 30%
Pacing, sound design and packaging that turn raw clips into a reel.
Meet your mentor
AI Filmmaker & Creative Director
Poras Thavnani
15 years in filmmaking. 100+ brands, including Mahindra and Bisleri. In this workshop, he shows you the real process behind his work, his thinking process, workflow, the prompts and the edit decisions. Not just the polished result.
What you'll learn
in this workshop
One live session that follows a professional AI reel from idea to published post.
Workshop modules
0:00 – 0:10Module 1: Cold open: the finished reel
- Watch the 17.5M-view reel
- Break it into idea, execution and distribution
0:10 – 0:25Module 2: What creative GenAI actually is
- The five tool categories
- Text, image and video tools — and what AI still can't do
0:25 – 0:50Module 3: Why the reel worked before AI
- The Shareable Idea Test
- Write your one-line premise and mini-brief
0:50 – 1:15Module 4: Script, beats & shot design
- Hook, world, escalation, payoff
- Plan your own three-shot reel
1:15 – 1:35Module 5: Art direction & reference systems
- Moodboards and continuity
- Prompt anatomy: vague → directed → consistent
1:45 – 2:10Module 6: From image to controlled video
- Camera, focus and timing
- Live generation demo and fixing failures
2:10 – 2:30Module 7: Editing, audio & the final 30%
- Cutting on action and sound design
- Captions, colour and 9:16 export
2:30 – 3:00Module 8: Your system & getting paid
- Folders, prompt library and QC checklist
- Career paths, beginner offers and the 72-hour challenge
Who this workshop is for
No AI, filmmaking or coding experience needed.
- Beginners & students
- Content creators
- Filmmakers & editors
- Designers
- Marketers & agency teams
Before vs.
after the Launchpad
You don't need to master every AI tool. You need a process you can repeat.
Before
- Random prompts, random results
- Hopping between tools with no plan
- Clips that don't add up to a story
- No idea how to turn AI skills into income
WTP
After
17.5M+views — the workflow you'll learn
- A step-by-step workflow from idea to publish
- Consistent characters, products and worlds
- Edited, sound-designed reels ready to post
- A case study and offers you can pitch to brands
Don't get left behind,
start today
Seats are limited for the founding cohort.
Secure your seat.
Fill in the form and pay securely to confirm instantly.
Workshop details
- Date: 18 October 2026
- Time: 11:00 AM – 2:00 PM IST
- Format: Live on Zoom
- Price: ₹999 (regular ₹1,999)
We respect your privacy — no spam, no sharing your data.
Frequently asked questions
Do I need AI, filmmaking or coding experience?
No. The workshop is built for complete beginners. Everything is shown step by step on a real project.
Do I need paid AI tools?
No paid subscription is needed to follow the session. Completing the 72-hour video challenge may need free credits, trials or a tool you already use. Tool credits are not included.
What will I have at the end?
A clear end-to-end workflow, your one-line premise and a three-shot plan for your first 10–15 second AI reel — plus templates to produce it.
Will I get the recording?
Yes. Every participant gets 7-day access to the recording.
Does this guarantee viral views or paid work?
No. Virality can't be guaranteed — but it can be designed for. You'll learn the process and the career paths; results depend on the work you put in.
How will I get the joining link?
You get a confirmation email right away, a reminder a day before, and the joining link 1 hour before we start.
What is the refund policy?
Full refund if you cancel at least 48 hours before the session. See the refund policy page for details.
Coming next
Specialization tracks
Go deeper after the Launchpad. Get notified before seats open.
Coming soon
AI Ads & Brand Films
Product films, launch teasers and static-to-motion campaigns.
Coming soon
AI Filmmaking & Storytelling
Narrative short films with consistent characters and worlds.
Coming soon
AI Creator Reels
Relatable, platform-native reels built to be shared.
Coming soon
AI Animation & Motion
Animated explainers and motion design with AI.
Coming soon
AI Editing & Compositing
Sound, pacing and finishing that make AI footage feel real.
Coming soon
AI Creative Business
Pricing, pitching and running an AI content studio.
Your first viral AI reel is 3 hours away
Learn from industry creators. Make your brand go viral. Get paid making AI ads.
Limited seats for this live session